As a former Division 1 golfer who still competes in regional events, I've experienced both the intensity of competitive golf and the pure joy of playing simply for the love of the game. I started this brand to bridge the gap between those worlds. Whether it's playing in the U.S. Amateur, or playing a beer a hole with the boys. My goal is to create a community and lifestyle that speaks to golfers chasing their dreams of winning tournaments as well as those who enjoy the challenge and camaraderie of the sport. The name stems from an inside joke amongst my college teammates, and remains one of my fondest memories from my time on the team at the Holy Cross. I'm excited to share this vision with you and hope these products bring as much joy to your game as they do to mine.
Christian Emmerich